Definition
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Reselling SEO solutions under another brand's name.
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Directly providing SEO services under the agency's name.
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Branding
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Agencies can use their own branding.
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Services are provided under the agency’s own brand.
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Client Relationship
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Agencies maintain direct client relationships.
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Agencies manage and interact with clients directly.
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Service Provider
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SEO work is outsourced to third-party experts.
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SEO work is performed in-house by the agency’s team.
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Operational Management
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Reduced operational management overhead.
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Reduced operational management overhead.
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Cost Efficiency
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Lower costs due to outsourcing.
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Potentially higher costs due to in-house operations.
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Expertise Access
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Access to a wide range of SEO expertise.
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Limited to the expertise of the in-house team.
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Scalability
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Easier to scale services with external partners.
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Scalability depends on internal resources and capacity.
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Flexibility
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High flexibility in service offerings and resources.
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Flexibility limited by internal team’s capabilities.
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Customer Experience
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Seamless, branded experience for clients.
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Direct interaction and personalized service for clients.
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