eCommerce SEO Case Study for US Based Mushroom Farms
See how we restored Lonear Mushrooms’ organic growth by reducing dependence on social media and paid advertising through our complete 8 month SEO roadmap.
Lone Star Mushrooms is a family-owned farm specializing in premium gourmet mushrooms and high-potency supplements. Run by three brothers, the business follows a “seed-to-supplement” philosophy, growing and processing all products on-site to ensure consistent quality and full traceability.
Project Management: Md Raihan Islam
This was not an overnight miracle; it was a calculated 8-month execution.
October 2023: The Audit & Fix Phase (Resolved critical technical errors).
November 2023: The Breakthrough (Organic revenue increased by 343% in 30 days).
June 2024: Stability (Established as a stable brand with 2,800+ organic keywords).
Note: In the video, we have discussed the strategy, and in the data below, we are showing the real outcome of that strategy with proof, a 343% revenue growth.
The Backstory:
Despite having premium product quality and an excellent website design, Lone Star Mushrooms was facing a critical issue: Stagnant Growth. Before we stepped in, the situation was as follows:
Problem
Before starting any content work, we looked “under the hood.” As highlighted in the video, Ahref’s third party tool showed a strong site health score of 96. However, Google’s own tools revealed a completely different and alarming picture.
When we went deeper inside Google Search Console and PageSpeed Insights, we found the following issues:
Very slow mobile site (Poor Mobile Speed):
Today, most shoppers buy from mobile devices. Yet their mobile page speed score was only 40, marked in red, which created a frustrating experience for users.
Failing Google ranking signals (Failing Core Web Vitals):
In Google Search Console, we saw that 29 URLs were failing Core Web Vitals. In other words, Google believed these pages were not delivering a good user experience.
Severe indexing problems (Critical Indexing Issues):
The biggest issue was that even though Googlebot was crawling the pages, it was not indexing them. Because of statuses like “Crawled currently not indexed” and canonical tag conflicts, hundreds of pages were not eligible to appear in Google search.
Note: They needed a strategy that could remove these technical barriers and make the site acceptable to Google.
Solution
We realized surface level improvements would not be enough. We had to go deep into the website and fix the technical foundations. Our work started in three stages:
● We optimized the mobile version to improve the speed score from 40.
● We resolved the issues on pages that were failing Core Web Vitals.
● We fixed the indexing errors reported in Google Search Console so that crawled pages could be indexed faster.
Their Domain Rating was only 7. So we began increasing trust by building backlinks from authoritative websites within the health niche.
Instead of producing general content, we focused on buyer intent keywords and implemented product schema to strengthen purchase signals. At the same time, we optimized the content in a way that fully aligned with on page SEO best practices. We created high quality, genuinely helpful information designed for both users and search engines.
Because the pages became clearer, more relevant, and more valuable, Google’s trust improved. As a result, many of the URLs that were previously marked as crawled but not indexed began getting indexed naturally.
The data speaks for itself. Within just 30 days of fixing the technical foundation and aligning the content strategy, Organic Search became the most profitable channel.
|
Metric
|
Revenue Growth
|
Status
|
|---|---|---|
|
Organic Social
|
-23.06%
|
Declining
|
|
Paid Search (Ads)
|
+105.8%
|
Expensive Growth
|
|
Organic Search (SEO)
|
+343.55% 🚀
|
Highest Profit Margin
|
|
Total Revenue
|
233.22%
|
Almost Great
|
It wasn’t just about traffic; it was about actual sales.
A revenue spike is great, but long-term stability is what builds a brand. We didn’t stop at technical fixes. Through ongoing On-Page Optimization, Content Clustering, and Local SEO, we secured the #1 spot for the most competitive high-intent keywords.
These are long term and sustainable results, as we demonstrated in the video.
Working with SEO Service Care was a game-changer for Lone Star Mushrooms. We were stuck relying on expensive ads, but their team fixed our technical issues, updated conetnt strategies, and completely turned our organic growth around. In just one month, our organic revenue shot up by 343%. If you want an SEO partner who understands business growth and not just ‘rankings,’ this is the team to hire.
Lone Star Mushrooms Team
Based on this eCommerce SEO case study, here is what every e-commerce owner should avoid:
Stop guessing and stop relying solely on paid ads. Let us build a custom, data-driven SEO roadmap for your brand.
