How many internal links per page SEO — this is one of the most common questions I hear from clients and even other SEO beginners. Honestly, I had the same confusion when I first started. Some people said “never go over 50,” others said “add as many as possible,” but in reality, there isn’t a fixed magic number.
From my own SEO projects, I’ve learned that internal linking is less about counting links and more about adding them in the right way. A good internal linking strategy not only helps Google understand your site better, it also makes things easier for your visitors.
In this article, I’ll share what I’ve personally seen work in real projects. How many internal links should you add per page? Why it matters for SEO, and the best practices I follow to keep both Google and users happy.
What Are Internal Links?
Internal links are just links that connect one page of your website to another page on the same website.
Think of your website like a small town. Each page is a house. Now, if you want to move from one house to another, you need roads, right? Internal links are those roads. They help visitors (and Google) move from one page to another easily.
Example: If you are reading the “About Us” page of a website and you click on a link that takes you to the “Services” page that’s an internal link.
So, in short:
- Internal links keep your website connected.
- They guide visitors where to go next.
- They also help Google understand your site better.
Why Internal Linking Matters for SEO
Honestly, when I first started doing SEO, I didn’t care much about internal links. I thought backlinks and keywords were everything. But later I realized, without proper internal linking, your website will never reach its full potential.
Here’s why internal linking is so important:
- Google can discover your pages faster: Think of Google like a visitor coming to your site. If you connect your pages with proper internal links, Google can easily crawl and index them. No link means Google might not even find some of your important pages.
- They pass link power (link juice): Let’s say your homepage or a high-performing blog post is already ranking well. If you link that page to another important service page, some of that SEO power flows through. This is how I’ve helped client sites push their service pages to the top.
- Better experience for your visitors: At the end of the day, SEO is not just for Google. It’s for people. Internal links guide your visitors to more useful content. For example, if someone is reading about on-page SEO, they might also need technical SEO tips. A smart internal link takes them there without extra effort.
My takeaway: Internal linking is not optional. It helps Google crawl better, passes authority between pages, and makes your site more user-friendly.
How Many Internal Links Per Page Is Good for SEO?
This is the question everyone asks: “How many internal links per page SEO is good for rankings?”
Let me clear one thing first, Google has never given us a fixed number. Years ago, Google only said: “Keep the links reasonable.” That’s it. So the real answer is not about hitting a magic number, it’s about balance.
From my own projects and client sites, here’s what I’ve learned:
1. 20–100 Internal Links (Safe Range)
- If your page has around 1,000–2,000 words of content, adding 15–50 internal links is usually natural.
- If your page is long-form (3,000+ words), going up to 50 internal links is still okay.
- But don’t add links just to hit a number make sure every link is useful.
2. Quality Over Quantity
- Ten relevant, well-placed links are better than 50 random ones.
- Each internal link should serve a purpose: guiding users, supporting a topic cluster, or boosting an important page.
3. Context Matters
- A blog about “On-Page SEO” should naturally link to related topics like “Keyword Research,” “Meta Tags Optimization,” and “Technical SEO.”
- A service page about “Local SEO” should link to related services like “Google Business Profile Optimization” or “Citation Building.”
4. Don’t Forget the Anchor Text
- Anchor text is the clickable text of your internal link.
- Use descriptive, keyword-rich anchor text like “Reputation management” instead of just “Click here.”
- This gives both users and Google a clear signal about the linked page.
5. Spread the Link Equity Smartly
- Don’t just link back and forth randomly. Build a structure.
- Important service pages should get more internal links because they’re your money pages.
- Blogs can support each other and point traffic toward the main service pages.
My Experience: On one client’s site, they had a blog with over 3,500 words but only 4 internal links. After I optimized and added around 25 relevant internal links, their average session duration increased by 40%, and two of their service pages started ranking in the top 5.
Final Answer: There’s no magic number. A good practice is 15–100 internal links per page, depending on content length. But the golden rule is: only link when it makes sense for users. Internal linking is not about spamming. It’s about building a roadmap for both Google and your visitors.
If you want to improve your website internal linking and increase your SEO results? Get a Free Consultation with our experts today and let us help you build a smarter, user-friendly site structure.
Best Practices for Internal Linking
Internal linking isn’t just about adding links randomly. There’s an art to doing it right. From my own SEO projects, I’ve seen that small changes in internal linking can make a big difference in rankings and user experience. Here are the best practices I always follow:
1. Use Relevant Anchor Text
- Anchor text is the clickable word or phrase.
- Don’t write “click here.” Instead, use something meaningful like “One time SEO service” or “On-page SEO checklist.”
- This helps both Google and your readers understand what the linked page is about.
2. Prioritize Important Pages
- Not every page on your site has the same value. Your service pages, pillar blogs, and money pages should get more internal links.
- Example: If you have a service page for Google Business Profile optimization, make sure multiple blogs point to it.
3. Keep It Natural and User-Friendly
- Don’t throw 100 links on a page just because you can.
- Add links where it feels natural, like when you’re explaining a concept or mentioning a related service.
4. Link Deep, Not Just the Homepage
- Many websites only link back to the homepage. That’s a mistake.
- Make sure you’re linking to deeper pages like blog posts, case studies, and service details.
5. Create Topic Clusters
- Pick one main “pillar page” (like Local SEO).
- Then create smaller blogs around it (GBP optimization, citations, reviews).
- Interlink them so Google clearly sees the relationship.
6. Fix Broken or Old Links
- Every 2–3 months, check your site for broken internal links.
- Update old content with fresh internal links pointing to your latest blogs or services.
Pro Tip: Always think like a user. If you were reading your own blog, what other pages would you want to check out next? Add links that make that journey easy.
If you’re unsure whether your internal linking is set up correctly or feel like your website isn’t getting the SEO boost it should, don’t worry. You can always talk to internal link experts and get personalized advice from our team to make sure your pages are fully optimized.
Internal Linking Strategy (Topic Clustering)
Again when it comes to internal linking, one of the smartest strategies I use is topic clustering. This makes your website structure super clear to Google and also gives users an easy roadmap to follow.
Here’s how it works:
1. Choose a Pillar Page
- A pillar page is usually a broad, in-depth guide or service page.
- For example, your Local SEO Service page can act as a pillar.
2. Create Supporting Content Around It
If Local SEO Service is the pillar, then supporting blogs can cover topics like:
- Google Business Profile optimization
- Citation building tips
- Local SEO Los Angeles (geo-focused content)
- Client video testimonial showing results from real projects
All of these blogs should link back to the main Local SEO Service page.
3. Repeat for Other Services
- If you offer Ecommerce SEO, you can link blogs about Shopify SEO tips, WooCommerce product optimization, or platform-specific guides like WordPress, Wix, Squarespace, and BigCommerce.
- For Technical SEO Services, link blogs on site speed, crawl errors, or indexing.
- For Reputation Management, you can connect case studies, Facebook reviews, and client video testimonials.
4. Connect Marketing Services Too
- Your Email Marketing or Social Media Marketing content can interlink with SEO blogs, since these services often work hand in hand.
5. Use Case Studies and Proof
- Internal links to an SEO Case Study or Client Video Testimonial add trust and also help your audience see real-world results.
- These links not only boost engagement but also improve EEAT (Experience, Expertise, Authoritativeness, Trust).
Why This Works:
- Google clearly understands which page is the “main page” for each topic.
- Users can move naturally from one article to another, finding everything they need without leaving your site.
- This builds topical authority and that’s exactly what Google rewards.
Bonus: Using Plugins for Internal Linking (For Big Sites)
If you’re running a big website with hundreds of pages like an Ecommerce SEO site on Shopify or a blog-heavy WordPress site or Bigcommerce, adding internal links manually can be a lot of work. In those cases, plugins and tools can save time.
Here are some I’ve personally tested:
1. Link Whisper (WordPress)
- Suggests internal linking opportunities automatically.
- Works really well if you manage blogs or service pages on WordPress.
2. Yoast SEO Premium (WordPress)
- Gives smart suggestions for related content.
- Useful for service-based businesses like Local SEO Service, Reputation Management, or White Label SEO.
3. Internal Link Juicer (WordPress)
- Lets you set keywords and automatically links them across your site.
- Great for building topic clusters around services like Technical SEO Services or Social Media Marketing.
4. Shopify & BigCommerce Apps
- Platforms like Shopify and BigCommerce also have internal linking or related product apps.
- This is super helpful for Ecommerce SEO, where product pages need to link to categories, blogs, and FAQs.
My Experience: For one client with over 500 blog posts on WordPress, I used Link Whisper. Within weeks, we built thousands of smart internal links automatically. The result? Their blog posts started ranking faster, and average time on site went up by 35%.
Pro Tip: Plugins can help, but don’t rely 100% on automation. Always review suggestions to make sure the links make sense for both users and Google.
Common Mistakes to Avoid
One of the biggest mistakes I often see is when people add too many internal links just for the sake of SEO. This not only looks spammy to Google but also confuses visitors. For example, I once reviewed a site where almost every other word was hyperlinked, and instead of improving rankings, it actually pushed the bounce rate higher. Internal linking should always be natural and user-focused, not forced.
Another mistake is linking irrelevant pages together. If you are writing about Local SEO Service, then linking to something unrelated like email marketing or social media marketing without context doesn’t help. Google values context, and your users also want logical pathways. Keep the journey smooth by linking pages that truly connect, like a technical SEO services blog linking to a site speed case study, or an ecommerce SEO page linking to platform-specific guides such as Shopify SEO, Wix SEO, or BigCommerce optimization.
I’ve also noticed many websites link only to the homepage or contact page. That’s a wasted opportunity. A strong internal linking structure should push traffic toward deeper, high-value pages like your service pages, case studies, or even a client video testimonial. Linking to an SEO case study or a detailed blog post adds more trust and helps establish authority, which is exactly what Google’s EEAT looks for.
Finally, ignoring old content is a big mistake. If you publish a new blog on reputation management or white label SEO, go back to older related posts and link to the new one. This refreshes your site and signals to Google that your content is still relevant. I’ve done this on a client site in the landscaping company’s Los Angeles niche, and within weeks, older blogs started ranking higher just because we updated the internal linking.
FAQs About Internal Linking
- How many internal links per page is too many?
There’s no fixed limit, but if your page looks overcrowded with links, that’s too many. From my experience, anywhere between 15 to 100 internal links can work depending on the content length. For example, a 4,000-word SEO case study can naturally carry more links than a 700-word service page. Always focus on whether the links are genuinely useful for the reader. - Do internal links really help SEO rankings?
Yes, 100%. Internal links guide Google through your site and help pass link authority. I’ve seen service pages like Local SEO Service or Technical SEO Services move up in rankings just because we improved the internal linking structure from related blogs and platform-specific pages like WordPress SEO or Shopify SEO. - Should I add internal links to old content?
Absolutely. Updating old blogs with fresh internal links is one of the easiest SEO wins. For example, if you publish a new guide on reputation management or white label SEO, go back to older related posts and link to the new one. Google sees this as a content refresh, and users discover your new pages more easily. - Can I use internal linking for marketing content outside SEO?
Yes, you can. Internal links work great across all digital marketing services. For example, if you have blogs on email marketing or social media marketing, you can link them to relevant SEO service pages. This shows users that your agency connects multiple strategies, not just SEO alone. - Which tools or plugins can help with internal linking?
For big websites, plugins save a lot of time. On WordPress, tools like Link Whisper and Yoast SEO Premium suggest where to add links. For Shopify, BigCommerce, or Squarespace, there are apps that recommend related products or articles, which helps in ecommerce SEO. I’ve personally used Link Whisper on a client site with hundreds of posts, and it worked like magic.
The Bottom Line
Internal linking is one of those SEO strategies that often gets overlooked, but in reality, it can make a huge difference for both Google rankings and user experience. From my own experience working on Email marketing, Technical SEO Services, and Ecommerce SEO, I’ve seen how proper internal linking can boost your service pages, improve engagement, and help your content rank faster.
Remember, it’s not about adding as many links as possible. Focus on relevance, context, and helpfulness. Use internal links to guide users naturally from one page to another, whether it’s a SEO case study, a platform-specific guide for WordPress, Shopify, or BigCommerce, or even a client video testimonial.
If you’re looking to implement a smart internal linking strategy for your website, start by identifying your pillar pages and related content. Then connect them in a way that makes sense for your users. Over time, this approach not only helps Google understand your site better but also builds authority and trust with your audience.
Want to see internal linking in action? Check out our Local SEO Service and real SEO case studies to see how we’ve helped clients grow their organic traffic through smart internal linking.
