How We Boosted Bergen Optometry’s Traffic, Map Ranking & Conversions in Just 3 Months

White Label Manager: Md Raihan Ialam

Year: 2023

About the Client

Bergen Optometry LLC is a trusted eye care provider located at 348 Main St, Hackensack, NJ. Despite having a well-established clinic and satisfied patients, they were struggling to get consistent visibility online.

Their main challenges included:

Not ranking in the top 3 of Google Maps (Local Pack)
Low organic traffic despite having an existing website
Weak keyword visibility — even for branded and local terms
Technical SEO issues that slowed their WordPress site
Low lead conversions from the website and GBP

Problems Identified (Before Working with Us)

When Bergen Optometry reached out to SEO SERVICE CARE, the key SEO problems were:

Google Maps:

The practice was barely showing up in local searches like “optometrist Hackensack NJ” or “eye doctor near me”
Organic Ranking:

None of their target keywords were in the Top 10 on Google
Website:

Missing on-page optimizations (H1s, Meta, Schema), slow Core Web Vitals
Google Business Profile:

Not fully optimized with services, images, or location authority
Backlink Profile:

Weak — mostly from irrelevant and low-authority domains

Target Keywords Included:

Business Goals

The clinic’s owner wanted:

Strategy & Implementation – What We Did

At SEO SERVICE CARE, we always start with a full-funnel diagnosis and execute strategies directed by our founder, Raihan Islam — a top 1% international SEO expert. Here’s how we approached this project:

Month 1 – Foundation Fixes & Technical SEO

In-depth site audit using Screaming Frog, Ahrefs & GSC
Fixed broken links, orphan pages, crawl issues
Compressed & lazy-loaded images, optimized JS/CSS
Improved Core Web Vitals: LCP, FID, CLS all passed
Added Schema markup (LocalBusiness, FAQ)
Installed proper SSL + redirected non-www/HTTP versions

Month 2 – Local SEO & GBP Optimization

Fully optimized Google Business Profile: categories, services, hours, images
Built 17 new local citations (BrightLocal, Yelp, Apple Maps, etc.)
Created/revamped location page for “Optometrist Hackensack NJ”
Geo-tagged images and published them to GBP
Embedded map on Contact page with NAP details
Added Q&A and 5 new reviews via a review campaign

Month 3–Content, On-Page SEO & Authority Build

Created 3 new service pages (Contact Lenses, Eye Exams, Pediatric Vision)
Updated all titles, meta descriptions, H1s & image alt text
Internal linking added across all key service & location pages
Published 2 blog posts: “How Often Should You See an Eye Doctor?” & “What to Expect in an Eye Exam”
Acquired 6 local backlinks via guest blogging & industry listings
Submitted press release with branded + exact match anchor text

Timeframe Breakdown

Start Date: September 2024

Total Duration: 3 Months

Project Phases:

Results (Before vs After 3 Months)

Metric	Before	After (90 Days)
280/month	2,150/month	2,100/month
Keywords in Top 3	1	9
Google Maps Ranking	Not in Top 10	Top 3 for 6 keywords
Conversions (Calls/Directions)	4/month	27/month
Total Backlinks	22	65
PageSpeed (Mobile)	48	92
Google Business Reviews	18	26 (with better star avg)

Map Ranking Proof (Sample Keywords)

Client Feedback

Our phones are ringing again — we’ve seen a big change in how patients find us. Raihan and his team handled everything professionally. Highly recommend for any clinic that needs local visibility!

Management

Bergen Optometry LLC

Why This Matters

This campaign proves that even a small, local clinic can dominate search rankings with the right strategy, led by seasoned experts. By combining Local SEO, Technical Fixes, Content, and Map Optimization — we achieved 10X traffic growth and meaningful conversions in just 3 months.

Want to Rank on Google Maps & Get Real Patients?

If you’re a healthcare provider, dentist, optometrist, or local business struggling to get seen online — SEO SERVICE CARE can help.

All campaigns are led directly by Raihan Islam — one of the world’s top SEO experts — so you’re in expert hands from day one.