Ranking a local business in a competitive market like New Jersey is not easy but by combining optometrist SEO with the right technical and local SEO strategy, we took Bergen Optometry from low visibility to a dominant position in the Google Maps Local Pack. Here is the complete breakdown of how SEO Service Care achieved a 67% increase in organic traffic and an 80% increase in calls within just 90 days.
Project Management: Md Raihan Islam
Bergen Optometry is a full service optometry practice located at 348 Main St, Hackensack, NJ, USA. The clinic provides comprehensive eye exams, glasses, contact lenses, dry eye treatments including IPL, and emergency eye care, with a focus on personalized, technology driven vision care for patients of all ages.
Despite being a well established clinic with a strong base of satisfied patients, Bergen Optometry once struggled to achieve consistent online visibility.
Start Date:
September 2024
Total Duration:
3 Months
The clinic’s owner wanted:
Overview
The SEO Audit
Why did the local SEO audit come first?
The reason is simple: to accurately understand why a business is losing growth, we apply our comprehensive SEO audit method. Based on the audit report, we then build a tailored SEO strategy and implement it step by step. At SEO Service Care, it is our policy. We never move forward without first understanding what is working and what is broken.
Why can’t we skip this step? Because if we dive right in and start building backlinks without fixing the foundation, it’s like building a house on sand. We first needed to identify critical issues like indexing errors, slow loading speeds, and content gaps that were silently killing Bergen Optometry’s rankings.
Our audit process was focused on two major areas:
We dug into the site’s technical SEO to see why it wasn’t ranking.
Our analysis revealed that Bergen Optometry’s mobile page speed score was only 48 out of 100. We also found that several important service pages were not indexed by Google, making them invisible to potential patients.
The audit also revealed that their Core Web Vitals were weak. This was sending a bad signal to search engines and hurting the user experience. These technical problems were keeping the site from ranking, no matter how good the content was.
This laid the perfect groundwork for the 67% traffic growth that followed.
Once the technical foundation was solid, we looked for “Low-Hanging Fruit.” These are keywords where the website was already ranking on Page 2 or 3 (Positions 11– 30) but getting zero traffic.
For this project, keywords like “eye exam Hackensack” were stuck just outside the first page. We focused on these keywords because they can deliver results quickly.
Quick Results:
With just a little on-page optimization, these keywords can jump to the Top 3 very quickly.
Momentum:
It gives the client an immediate traffic boost while we work on harder, more competitive terms.
Solution
We had combined our:
Results: After 3 Months
Here we will include real data with visual evidence of what we have been able to achieve.
|
Metric
|
Before
|
After (90 Days)
|
Growth
|
|---|---|---|---|
|
Organic Traffic
|
249 (decreasing)
|
417 (increasing)
|
+67%
|
|
Google Maps Clicks
|
Low
|
646
|
80.04% (according to GBP)
|
|
Keywords in Top 3
|
1
|
9 (high-value keywords)
|
9x Growth
|
|
Google Maps Ranking
|
Not in Top 10
|
Top 3 for 6 keywords
|
6x Growth
|
|
Conversions (Calls/Leads)
|
4/month
|
27/month
|
High ROI
|
|
PageSpeed (Mobile)
|
48
|
92
|
91.67%
|
Bergen Optometry
We achieved #1 Rankings for the most profitable keywords:
While organic traffic is really important, real growth for a local clinic comes from actions on Google Maps. That is where patients decide who to call, where to go, and who to trust.
After optimizing Bergen Optometry’s Google Business Profile, we saw a clear increase in real user activity. Patients were not just viewing the listing. They were clicking through to the website, exploring services, and booking appointments.
Our phones are ringing again, we’ve seen a big change in how patients find us. Raihan and his team handled everything professionally. Highly recommend for any clinic that needs local visibility!
Management
Bergen Optometry LLC
A few key proofs
You’ve seen the data. You’ve seen the results.
Now, let’s replicate this success for your business.
Stop losing customers to competitors who rank higher than you on Google Maps. Let us audit your website and show you the growth potential.
What You Get:
Crystal Clear ROI Projections before we start.
A Custom Roadmap to outrank your toughest competitors.
Full Transparency with zero fluff.
Stop guessing and start dominating
your niche with a strategy that pays for itself.
Many businesses try to take shortcuts to get fast rankings. In most cases, these tactics do more harm than good. In 2026, Google’s systems and AI driven spam detection are highly advanced. Short term tricks often lead to profile suspensions, ranking drops, or long term trust issues.
At SEO Service Care, we avoid these risky practices entirely. Our focus is sustainable growth, real visibility, and long term safety.
Here are the top 4 mistakes you must avoid:
Buying 5-star reviews might look good temporarily, but Google’s algorithm is smart. Fake reviews are often removed, and in serious cases, the entire Google Business Profile can be suspended. Instead, we focus on earning genuine reviews from real patients and customers, which builds real trust and authority.
Using different versions of your business name, address, or phone number across websites creates confusion for both users and search engines. Even small differences can weaken local trust signals. We ensure your business information stays accurate and consistent across all major directories and platforms.
Forcing keywords like "best optometrist NJ" 50 times on a page makes the content unreadable and signals spam to Google. We write for real users first and use keywords naturally where they make sense.
In 2026, the reliance on mobile for local search has intensified further, with 63% of users preferring mobile devices to research brands, and 76% of "near me" mobile searches resulting in a physical visit to a store within 24 hours.
