Duration: September–November (2023)
Project Management: Md Raihan Islam
Ranking a local business in a competitive market like New Jersey is not easy. But by combining optometrist SEO with the right technical and local SEO strategy, we took Bergen Optometry from low visibility to a dominant position in the Google Maps Local Pack. Here is the complete breakdown of how SEO Service Care achieved a 67% increase in organic traffic and an 80% increase in calls within just 90 days.
Bergen Optometry is a full service optometry practice located at 348 Main St, Hackensack, NJ, USA. The clinic provides comprehensive eye exams, glasses, contact lenses, dry eye treatments including IPL, and emergency eye care, with a focus on personalized, technology driven vision care for patients of all ages.
Despite being a well established clinic with a strong base of satisfied patients, Bergen Optometry once struggled to achieve consistent online visibility.
Solution
We have combined:
Before & After Overview
Here we will include real data with visual evidence of what we have been able to achieve.
We achieved #1 Rankings for the most profitable keywords:
|
Metric
|
Before
|
After (90 Days)
|
|---|---|---|
|
Organic Traffic
|
254 (decreasing)
|
417 (increasing)
|
|
Organic Keyword
|
169 (decreasing)
|
316 (increasing)
|
|
Keywords in Top 3
|
1
|
9 (high-value keywords)
|
|
Google Maps Ranking
|
Not in Top 10
|
Top 3 for 6 keywords
|
|
Conversions (Calls/Directions)
|
4/month
|
27/month
|
|
Referring Domains
|
48
|
64
|
|
PageSpeed (Mobile)
|
48
|
92
|
|
Google Business Reviews
|
18
|
26 (with better star avg)
|
|
Core Web Vitals
|
Poor
|
Good
|
|
Domain Rating
|
3.8
|
8
|
When Bergen Optometry reached out to SEO SERVICE CARE, the key SEO problems were:
The practice was barely showing up in local searches like “optometrist Hackensack NJ” or “eye doctor near me”
None of their target keywords were in the Top 10 on Google
Missing on-page optimizations (H1s, Meta, Schema), slow Core Web Vitals
Not fully optimized with services, images, or location authority
Weak, mostly from irrelevant and low-authority domains
The clinic’s owner wanted:
At SEO SERVICE CARE, we always begin with a full funnel diagnosis and execute strategies led directly by our founder, Raihan Islam, a top one percent international SEO expert.
Here is how we approached this project:
Start Date: September 2024
Total Duration: 3 Months
Our phones are ringing again, we’ve seen a big change in how patients find us. Raihan and his team handled everything professionally. Highly recommend for any clinic that needs local visibility!
Management
Bergen Optometry LLC
This campaign demonstrates that even a small local clinic can achieve top search rankings with a well-executed strategy led by experienced SEO professionals. By integrating Local SEO, technical optimizations, high-quality content, and Google Maps enhancements, we delivered a 10X increase in traffic and significant conversions within just three months.
If you’re a healthcare provider, dentist, optometrist, or local business struggling to get seen online, SEO SERVICE CARE can help.
All campaigns are led directly by Raihan Islam, one of the world’s top SEO experts, so you’re in expert hands from day one.
