May your business become more prosperous and profitable as well?

SEO is the ideal solution for your business in today’s digital landscape. You’ve already made the right decision by considering SEO. In this guide, I’ve broken down the entire process in a straightforward way, from start to finish, to help you navigate it with ease.

The topic of our blog post is “Boost Your Business: The Secrets of SEO Outsourcing”.

 

What is SEO outsourcing?

SEO outsourcing means hiring an agency or freelancer for your SEO needs. This can increase your website traffic from search engines.

 

Why outsource SEO?

Outsourcing SEO is beneficial when your in-house team lacks the time or tools. It ensures you have a strong strategy in place.

As a business owner or manager, you may be wondering how SEO should be handled. Which should be done in-house SEO or outsourced to professionals? Which one would really be better?

 

I would say that outsourcing SEO is a good idea. There are several reasons why:

Efficiency: SEO is constantly evolving. Professionals keep up with the newest trends and Google updates to ensure

your website remains optimized. And manage SEO accordingly.

Time-Saving: SEO requires regular monitoring and updates. Outsourcing frees up your time for other important tasks. This means you can free up that time for other important tasks.

Cost-Efficient: Hiring a full-time in-house SEO team is really expensive. Outsourcing SEO allows you to pay for the work as needed. As a result, you will be spared from extra additional expenses. And you can use that money for other important areas.

Access to advanced tools: SEO experts use premium tools like Semrush, Ahref, etc. Which offer valuable insights into search trends, competitors, and optimization opportunities. That puts them ahead of others.

Before outsourcing, identify the specific areas of SEO where you need assistance.

Types of Search Engine Optimization Outsourcing

There are various types of SEO services available when you choose to outsource your search engine optimization. You can outsource to specialized agencies or freelancers. These services cater to various aspects of SEO. Services can be tailored to fit a company’s specific needs.

Now, let’s explore the main types:

On-Page SEO Outsourcing

On-page SEO is about improving the content and structure of your website pages. These changes aim to boost their rankings in search engine results. These changes include:

• Keyword optimization: Adding important keywords naturally into your content.
• Meta tags: Creating good title tags, descriptions, and headers.
• URL structure: Make sure your URLs are clean and easy to understand.
• Internal linking: Linking between your pages for better results.
• Content optimization: Ensure your content is simple to understand, genuine, and includes relevant keywords.

Outsourcing on-page SEO helps make sure your website is optimized for search engines.

Technical SEO Outsourcing

Technical SEO is all about optimizing the behind-the-scenes aspects of your website. This makes it easier for search engines to understand and navigate your site. Services include:

• Speed optimization: Making your website load faster.
• Mobile optimization: Make sure your website runs smoothly on mobile devices.
• Fixing errors: Correcting broken links, duplicate content, and other types of issues.
• Structured data: Adding schema markup to help search engines understand your website.
• Site architecture: Organizing your site so it’s easy to navigate.

Outsourcing technical SEO helps fix hidden problems that can stop your site from ranking higher.

Off-Page SEO Outsourcing

Off-page SEO involves activities done outside your website to boost its search engine ranking.

This mainly involves building backlinks. Services include:

• Link building: Getting quality links from other websites to yours.
• Social media marketing: Distributing your content across social media platforms.
• Online PR: Gaining mentions in blogs or news sites.

By outsourcing off-page SEO, you can enhance your website’s authority and expand its reach.

Local SEO Outsourcing

Local SEO is one of the most popular search engine optimization (SEO) techniques. Which makes your business more noticeable in local Google search results.

Services include:

• Google My Business (GMB): Optimizing and managing your GMB profile.
• Local citations: Ensuring your business details are correct across directories.
• Reviews: Handling customer reviews on sites like Google and Yelp.
• Local keywords: Focusing on keywords that are specific to your area.

Outsourcing local SEO can help you draw in more customers from your area.

Content SEO Outsourcing

Maintaining EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) Content is the king of SEO. Quality content is essential for achieving high search engine rankings.

Services include:

• Blog writing: Creating posts that target important keywords.
• Product descriptions: Optimizing product pages for e-commerce.
• Landing pages: Creating pages that target specific keywords.
• Content refresh: Refreshing old content to ensure it stays relevant.

Outsourcing content SEO helps keep your website updated with fresh and valuable information.

International SEO Outsourcing

International SEO helps your website show up in search results for different countries. It’s important to adjust your content for the people in those areas. Also, use the local language to connect better with your audience.

It helps your business rank in your desired region. Services include:

• Multilingual keywords: Using keywords in other languages.
• Hreflang tags: Telling search engines which language versions to show.
• Geo-targeting: Customizing content for different regions.
• Localized content: Creating content suited for different countries.

By outsourcing international SEO, you can connect with customers globally.

Backlink Building Outsourcing

Backlinks are links from other websites that point to your site. Getting good backlinks helps search engines trust your site. Services include:

• Outreach: Contacting other websites for guest posts or link placements.
• Competitor research: Looking at competitors’ backlinks and copying successful strategies.
• Removing bad links: Getting rid of harmful links that could hurt your ranking.

Outsourcing backlink building helps you gain authority without risking penalties from search engines.

E-commerce SEO Outsourcing

For online stores, e-commerce SEO is most important. It focuses on making your products and categories more visible in search results. Services include:

• Product description optimization: Improving product pages for better rankings.
• Category optimization: Optimizing category pages for easier navigation.
• Speed and mobile optimization: Improving site speed and making it mobile-friendly.
• Structured data: Adding schema markup for rich product snippets.

Outsourcing e-commerce SEO helps your store attract more customers and boost your sales.

SEO Audit Outsourcing

An SEO audit is the full review of your site’s SEO performance. Outsourced SEO audits include:

• Finding issues: Identifying problems with site structure, content, and technical factors.
• Creating a roadmap: Providing steps to fix issues and improve SEO.
• Competitor analysis: Studying competitors to find gaps in your SEO strategy.

Outsourcing SEO audits ensures you stay on top of your site’s performance.

Video SEO Outsourcing

Video SEO focuses on improving your videos’ rankings in search engines. Services include:

• Title and description optimization: Adding keywords to your video titles and descriptions.
• Thumbnails: Creating eye-catching thumbnails.
• Tags and categories: Optimize visibility by choosing the right tags.
• Promoting videos: Sharing videos across platforms like social media.

Outsourcing video SEO helps you reach a larger audience through engaging video content.

Benefits of SEO outsourcing

Outsourcing SEO will give you benefits that can significantly impact your business’s online presence. Let’s explore each benefit in detail.

Saves time

SEO takes time. You should always be aware of search engine algorithm updates, and create good content. Also, your website should be linked to other trusted high-authority sites. This activity requires a lot of time and discretion.

In the case of SEO outsourcing, these are handled by SEO experts. That frees you up to attend to other areas of your business.

For small business owners or startups with limited staff, this time-saving benefit can make a significant difference in day-to-day operations.

Access to experts

SEO is a complex field that requires a deep understanding of various elements, such as:

• Technical SEO: Ensuring that your website is technically sound for search engines to crawl and index.
• On-Page SEO: Optimizing the content and structure of each page to target the right keywords.
• Off-Page SEO: Building a strong backlink profile to boost your website’s authority.
• Content Strategy: Creating high-quality, relevant content that ranks well and engages users.
• Local- SEO etc.

As it covers everything from content to technical issues and marketing. Having an in-house team handling all these skills would certainly be quite expensive.

When you outsource, you get yourself a team of experts who know all about the latest trends and best practices. which maintains the performance of your site.

Cost-effective

Building an in-house SEO team involves several roles, including:

• SEO strategist
• Content writer
• Web Developer
• Link builders
• Data Analyst
• etc.

It is quite expensive when you consider salary, benefits, and ongoing training. And can become more expensive by the day.

Outsourcing SEO is more cost effective than hiring a full-time employee. You can hire freelancers for specific tasks. You can pay them only for specific tasks, which is very convenient.

SEO agencies offer different packages as per your needs. Select the suitable option that best fits your budget.

Here’s a table comparing the average costs of SEO outsourcing vs. in-house SEO management on a monthly and yearly basis:

Moreover, a proper SEO plan will attract more visitors to your website. It will also increase sales. which can give you a better return on investment (ROI).

But in the case of full-time workers, the cost will be higher for the same work.

Limitations or Disadvantages of SEO Outsourcing

Outsourcing Training is a business function or process. It involves transferring direct control to some form of third party. This can sometimes come with risks. When outsourcing, you might encounter issues such as:

1. Provision of Services

• Which can occasionally fall short of your expectations or be delayed.

2. Lack of control

• You might not be as engaged in daily SEO activities.
• Additionally, outside teams may not completely align with your business objectives.

3.  Communication Challenges

• Different time zones or locations may cause communication delays.
• Misalignment in brand voice or tone can occur.

4. Quality of service varies

• Companies vary in the quality of their offerings.
• The Dangers of Unethical SEO Methods (Often Called ‘Black Hat’ Techniques).

5. Cost management

• Outsourcing can still be expensive.
• Unexpected fees may arise for additional services.

6. Long term commitment

• SEO is a gradual process, and many companies need long-term contracts.
• Getting stuck in a contract can be risky if results aren’t delivered.

7. Poor understanding of your business

• Outsourced teams might not fully understand your industry or the needs of your target audience.
• Basic strategies might not fully fit your business needs.

You can reduce these issues by outsourcing your SEO to the right expert. It’s essential to choose a trustworthy and professional agency or freelancer for this task.

These days, marketplaces are increasingly recognizing these issues. They ensure transaction security for both buyers and sellers.

But our agency is strict about disadvantages. We always adopt White-Hat SEO principles. We strive to finish our work on time according to the client’s contract. We have successfully completed many projects.

Focus on What Matters

SEO is not a one-size-fits-all solution. Every business has different goals, audiences, and needs. When you outsource an SEO, they will usually start by conducting a detailed audit of your website, industry, and competitors. Based on this, they develop a tailored SEO strategy.

This personalized approach ensures that:

• The right keywords are targeted.
• The most effective content is created.
• A clear plan is followed to increase your ranking

A focused SEO strategy can lead to better results faster. Because it targets the most valuable opportunities for your business. And takes every step accordingly.

As you know, running a business is hard enough. And on top of that, you don’t need to worry about SEO. Outsourcing frees you up to focus on the core aspects of your business.

A good SEO agency will handle all the finer details for you. You can rest assured.

Quick results

SEO companies understand what strategies are effective and which ones aren’t. Their expertise means a quicker learning process for you, leading to faster results. They steer clear of ineffective tactics, ensuring you avoid common pitfalls.

• Expert Knowledge: SEO agencies are experts in the most effective strategies and can implement them quickly. Unlike many in-house teams, they bypass the trial-and-error phase, ensuring faster results.
• Prioritization: SEO professionals can identify and address high-priority issues first, such as fixing broken links or improving site speed, which can provide quicker ranking boosts.
• Proven Methods: Agencies have tested strategies that are already known to work, helping to accelerate the process of ranking improvement and traffic growth.
• Industry Tools: Access to advanced tools and software allows for faster analysis, better keyword tracking, and quick insights into competitors’ performance.
• Immediate Action: Instead of learning on the job or wasting time experimenting, agencies hit the ground running with effective SEO tactics, leading to more immediate progress.
• Ongoing Monitoring: SEO agencies continuously monitor performance and adapt strategies, ensuring consistent improvements without delays.

That’s why it’s essential to rely on proven methods to boost your website’s rankings quickly.

In short, outsourcing SEO saves you time and connects you with experts. It reduces costs while delivering better results for your business. This allows you to relax and concentrate on other important tasks.

How to Choose Between an SEO Agency and a Freelancer?

When outsourcing SEO, you have two main options: hiring an SEO agency or a freelancer.

In this case, I would generally prefer an SEO agency. SEO agencies have different experts for each sector. So the work takes less time and the work is perfect.

Hiring a freelancer often means you might need a different one for each area of expertise. On the other hand, a full-stack SEO expert can handle everything but may take longer to deliver results.

You can choose to hire either an agency or a freelancer based on how much work you have.

If the workload feels overwhelming, hiring an agency is a smart choice. However, if there’s only a small amount of work, a freelancer will do just fine.

How to Outsource SEO Services successfully

1. Define your SEO goals

• Start by identifying your SEO goals. Are you looking to boost organic traffic, and enhance rankings for certain keywords? And improve your content structure, or focus on building backlinks?

Knowing your goals will help you choose the right SEO agency.

2. Research and select the right agency

• Check Experience: Choose companies that have a proven history of success in your field.
• Read Reviews: Check out testimonials, reviews, and case studies to verify their success.
• Ask for references: Reach out to past clients to learn about their experiences with the agency.

3. Clarify the scope of work

• Identify the specific SEO services you require, such as on-page SEO, technical audits, or local SEO.
• Before you begin, ensure that both sides are on the same page regarding deliverables, timelines, and success metrics.

4. communicate expectations

• Establish regular reporting: Request regular updates on performance metrics, keyword rankings, and current tasks.
• Provide business information: Share details about your business, and target audience. Communicate your goals so the agency can tailor its strategy to meet your needs.

5. Set a realistic budget

• Determine how much you are willing to spend. And find an agency that fits your budget.
• Be transparent about costs. Avoid hidden fees by discussing the full scope of services upfront.

6. Monitor progress

• Analytics tools like Google Analytics can be used to track SEO campaign performance.
• Evaluate the impact of outsourced efforts based on agreed KPIs (traffic, ranking improvement, etc.).

7. Build a long-term partnership

• SEO is a long-term strategy. So build a strong relationship with the agency.
• Schedule regular meetings to review work progress. And ask for the plan needed for continued success.

Why should you outsource SEO services for your small business?

By outsourcing SEO, you can increase the online visibility of your small business.

As a result, you can get your business to a large amount of traffic very quickly. This will increase your sales. Also, your business will grow faster than your competitors.

Also, its advantages, limitations, how to handle all of the processes properly, etc. are detailed above. Don’t miss!

Summary

Ultimately, Outsourcing SEO can save time, money, and effort. You get access to experts who know how to improve your website. They use proven methods and tools to get quick results.

By outsourcing, you can focus on other important tasks in your business.

But there are some risks and limitations. You may have less control and face communication problems.

So choosing the right agency or freelancer is very important to avoid problems. Always choose someone who follows good SEO practices. And well aware of your needs.

Ultimately, SEO outsourcing can be a smart choice to grow your business if done right. To know more about SEO outsourcing, get a free consultation.

Frequently Ask Questions

1. How long does it take to see results from SEO outsourcing?

Answer: SEO is a long-term strategy, and it may take 3-6 months to see noticeable results. This time depends on the business competition and the quality of your SEO strategy.

2. How much does SEO outsourcing cost?

Answer: The cost of SEO outsourcing depends on the services you require. And depending on the company you work with. But it can range from a few hundred dollars to a few thousand per month.

3. Can I outsource just part of my SEO?

Answer: Yes, you can.

4. Is outsourcing SEO better than doing it in-house?

Answer: It depends on your resources and skills. If you have a dedicated team with SEO knowledge, in-house can work. Otherwise, outsourcing can provide faster and more effective results. It will also reduce the cost.

5. Is outsourcing SEO worth it?

Answer: Yes, outsourcing SEO is worth it. It saves time at home and reduces extra costs. It gives you access to expert knowledge, advanced tools, proven strategies, etc.

However, choosing the right agency is crucial to ensure success.